STANFORD, Calif. – In a strategic move to further empower its student-athletes, Stanford Athletics announced today the establishment of an in-house NIL (Name, Image, and Likeness) General Manager (GM) position, in collaboration with Altius Sports Partners (ASP). This initiative reflects Stanford's commitment to enhancing the infrastructure for NIL support services on campus, providing Cardinal student-athletes with a central point of contact and access to specialized expertise to help them maximize their opportunities in the dynamic landscape of collegiate athletics.
Bernard Muir, Stanford's Jaquish & Kenninger Director of Athletics, stated, "We are thrilled to enhance the support we are offering to our student-athletes to help them navigate the NIL opportunities available to them. We are excited to work with Altius and look forward to working together to chart an innovative path forward while remaining true to our values."
As a component of the joint effort, ASP will recruit, train, and oversee the NIL General Manager and support all facets of Stanford's strengthened NIL program. The GM will work closely with athletics department leadership to refine Stanford's strategies and infrastructure, educate internal and external stakeholders, support student-athletes in their NIL pursuits, and build awareness of Stanford NIL initiatives within the Stanford community and across the broader Silicon Valley business community.
"Stanford Athletics is synonymous with excellence, and we are honored to be joining the Cardinal team," said Andrew Donovan, Altius' President of ASP College. "As the all-time leader in NCAA championships, one of the top academic and research institutions in the world, and a vital part of the Silicon Valley ecosystem, Stanford is uniquely positioned to develop a robust, innovative approach to supporting its student-athletes' commercial opportunities, and we are eager to get to work helping that vision become a reality."
Launched in July 2022, the ASP GM Program centralizes NIL support services across various athletics departments, with Stanford being one of 17 participating institutions. The program, which is customized based on institutional needs and priorities, emphasizes tailored education, strategic guidance, and execution support for NIL initiatives.
For further information on the Stanford Athletics NIL GM position, please click here.
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