Tyler Jones

Tyler Jones was named Stanford’s Deputy Athletics Director, Chief Operating Officer on April 14, 2026.

Jones served as the Deputy Athletics Director, Chief Strategy Officer and General Manager at Virginia since July 2025, two years after joining the department as Deputy Athletics Director for External Operations.

As a member of Stanford’s Executive Team, Jones will lead day-to-day operations for the department and be responsible for all revenue and marketing-related activities. Jones will oversee commercial efforts, marketing, communications, branding and storytelling, facilities, capital projects, fan experience, community engagement, and digital strategy. Jones will also spearhead the execution of the department’s strategic plan.

During his tenure at Virginia, Jones provided strategic leadership of various external units, including ticket sales and operations, marketing and fan engagement, athletic communications, creative services, video services, and broadcast and event productions. In addition to his role as the primary contact for the department’s multimedia rights holder, Virginia Sports Properties, and the University Licensing Committee, Jones has also served as sport administrator for the football, men’s tennis, and women’s tennis programs.

Jones possesses extensive experience as Chief Strategy Officer and General Manager, overseeing Virginia’s revenue generation verticals. Jones served as the department’s CAP Manager for football, men’s basketball, women’s basketball and baseball, developing and managing the roster budget and all funding components, including scholarships, revenue sharing and other student-athlete benefits.

As general manager for football and women’s basketball, Jones worked closely with head coaches on key responsibilities, including roster construction, talent evaluation, student-athlete negotiations, resource allocation, navigating the transfer portal and the market, and budget management.

He helped manage CAP compliance and worked directly with the Cav Futures marketing agency and UVA’s other strategic NIL partners to help student-athletes drive their value in the marketplace.

Prior to his tenure at Virginia, Jones spent two years (2021-23) at Northwestern as the Executive Senior Associate Athletics Director for Revenue Generation and Strategic Initiatives. Jones implemented a contemporary philosophy for general external operations, developing and deploying an integrated framework that leveraged data/analytics, innovative partnerships, and new technology, which recognized significant leaps in revenue generation, campus/community engagement, and brand development. During the 2022-23 campaign, the athletics department grew ticket revenue by 13 percent year-to-year while setting several attendance and revenue records across the department.

Jones also worked with Northwestern apparel partner Under Armour and concessionaire Levy on strategic initiatives to drive revenue and enhance the department’s brand. He was a key administrator in Northwestern’s efforts to develop a NIL framework that included partnerships with Altius Sports and The Brander Group to help position Wildcats’ student-athletes to maximize their NIL opportunities. Jones also served as the primary sport administrator for the men’s basketball and soccer programs.

Jones served as Deputy Director of Athletics for External Operations at Cleveland State from 2019-21. During that time, Cleveland State increased its men’s basketball attendance by 50 percent and season ticket sales to their highest point in nearly a decade. He helped reestablish the department’s annual giving program and led an advancement team that secured a record 2,500-plus gifts and pledges, one of the most successful fundraising years in program history.

Prior to his appointment at Cleveland State, Jones also spent six years (2013-19) on the athletics marketing/fan development staff at Ohio State.

Jones was a standout on the Eastern Michigan football team. During his senior season, Jones was elected captain, named the team’s most valuable player, and tied the NCAA Division I record when he hauled in 23 receptions in a victory over Central Michigan. Following the conclusion of the football season, Jones captained the Eastern Michigan basketball team.

Jones earned his undergraduate degree in marketing and business, and a Master of Science degree in sport management from Eastern Michigan. He and his wife, Ashley, have a daughter, Vada Loren.

updated April 14, 2026