Cardinal Connect is a one-of-a-kind approach to serving Stanford student-athletes with NIL education and resources. Cardinal Connect leverages assets that are unique to Stanford to ensure that Cardinal student-athletes are positioned to capitalize on NIL opportunities.


Cardinal Connect’s unique, in-house approach to NIL education will be tailored to support the Stanford student-athlete who is already meeting a demanding schedule of classes and competitive excellence on the field of play. Content will be delivered in three main avenues: On Demand, Team by Team, and Interactive Workshops. Sessions will be delivered by Stanford’s unparalleled Alumni and world-class campus experts. 

Topics include:

  • NIL 101
  • Stanford Branding & Licensing
  • Team Culture & Dynamics 
  • Mental Health in the Digital Age
  • Personal Business & Finance
  • Social Strategy
  • Navigating Emerging Tech
  • Sourcing & Evaluating Opportunities
  • Negotiation
  • Contracts & Identity IP
  • Relationships & Advisors
  • Personal Brand Management
  • Coaching in the NIL Age

The Birthplace of Tech

Located in the San Francisco Bay Area, Stanford campus is directly in the center of Silicon Valley - the birthplace of companies like Google, Apple, Twitter, Facebook and Instagram. Student-athletes are put in a position daily to interact with CEOs, world leaders, and tech giants which can empower learning through innovation in their NIL approach.


From Olympians and professional athletes to CEOs, our alumni continue to be leaders in every facet of their lives. Stanford’s best will be incorporated in every aspect of the NIL process to ensure the value of being on the Farm is realized.


Being on the farm helped me not only develop the skills to make the most out of each name I represent, but connected me with the people to grow new teams and discover new pathways to leave a legacy.

Maggie Steffens

USA Water Polo

Stanford gives you a unique platform to showcase your athletic ability on the biggest stage, while also exposing you and your brand to the tech & digital mecca that is Silicon Valley. Best of both worlds.

Richard Sherman

NFL Cornerback

Stanford provides the best resources for student-athletes. There are many people of high intellect in plact to help you make decisions for the present and future.

Erica McCall

Washington Mystics

Partnerships and sponsorships with brands and companies are an integral part of my life as a professional athlete, and the relationships I formed while at stanford both prepared me for and created numerous opportunities for me as a professional.

Maverick McNealy

PGA Tour

NIL Resources

The Exchange offers Marketplaces, Content Creation, Merchandising, Coaching/Training, and other platforms for Student-Athletes to begin taking steps to monetize their Name, Image, and Likeness (NIL).

In partnership with our communications staff, Stanford athletes have access to galleries of high resolution photos for individual use on social media platforms through the INFLCR app.


Students are required to disclose any NIL activity with the Compliance office through the Disclosure form on the INFLCR app.


This video library hosts short 1-3 minute videos covering an exhaustive list of NIL topics ranging from NIL 101, NIL Contracts, to How Do I Start Tackling The Land of Sponsorship? 



General Inquiries: 

International Students:  

Stanford Trademark Licensing Office:

Stanford Financial Aid Office:

Stanford Bechtel International Center:

Stanford Athletics Compliance:

DASH | Stanford Athletics

Arrillaga Hall
338 Arguello Way, Second Floor
Stanford, CA 94305