Stanford Athletics launches innovative mobile and season ticket renewal initiatives to enhance fan experience

STANFORD, Calif. – Stanford Athletics announced it has launched a new mobile ticket buying process and implemented new, easy-renew season ticket member benefits for all athletics events to enhance Cardinal fans' experiences.
 
With the updated mobile ticket purchase process, Cardinal fans enjoy new, innovative features designed specifically to create a more seamless experience while searching for and purchasing tickets to Stanford Athletics events via a mobile phone. In addition, Cardinal season ticket members for all sports may now opt in to Easy-Renew, the simplest way to automatically renew their Stanford season ticket membership and guarantee each year's lowest price.
 
As a progressive industry leader in college athletics, Stanford Athletics has pioneered its new mobile ticket purchase process in conjunction with partner Spectra Ticketing & Fan Engagement, the leading provider of ticketing services in college athletics, to create a seamless ticket purchasing experience via mobile devices. The optimized mobile purchase flow at GoStanford.com includes enhanced event information, a sliding price scale, dynamic venue maps and digital view from seat images to provide fans with an exceptional mobile experience.
 
"We are always looking to innovate and provide our fans with the best possible experience when they interact with Stanford Athletics," said Tommy Gray, Associate Athletics Director, External Relations, Stanford University. "Evolving our mobile purchase process helps us meet the growing consumer demand for mobile commerce and aligns with the mobile consumption patterns of our fans."
 
Stanford Athletics places a strong emphasis on mobile experiences and offers mobile ticket delivery for both season ticket members and new fans. Digital ticket delivery enables fans to bypass will call lines and enter events quickly.
 
In addition to launching its own new mobile purchase experience, Stanford Athletics has helped Spectra create a similar purchase flow for its other college athletics and live entertainment partners to enhance customer experiences across the industry.
 
"Stanford Athletics was our strategic development partner to create a new mobile ticketing buying process," said Kim Damron, Chief Operating Officer of Spectra Ticketing & Fan Engagement. "Our collaboration with Stanford helped us to develop an innovative, mobile-optimized purchase process that enhances the fan experience and strengthens this important sales channel."
 
The Easy-Renew program is a hassle-free season ticket membership initiative that provides fans with an exclusive option to pay for their season ticket membership in multiple installments, including automatic eligibility for early renewal incentives when applicable, and no application processing fees for the following year.
 
Prior to processing current season ticket renewal payments, fans will have the opportunity to opt in to Easy-Renew for future years.  All benefits will be conferred in the year following the decision to opt in to Easy-Renew. While existing seats will automatically be renewed, season ticket members will still have the option to request additional seats or a relocation as part of the Easy-Renew process, and they may also request changes to season parking if desired.