STANFORD, Calif. - Following 25 years of exemplary service to student-athletes, coaches, and staff as part of Stanford University's Department of Athletics, Physical Education and Recreation (DAPER), Beth Goode announced today that she will be leaving her position as Executive Associate Athletics Director/Senior Woman Administrator on Feb. 4, 2021.
"I am honored to have served Stanford for 25 years," said Goode. "I have had the opportunity to work alongside countless world-class coaches, student-athletes, and staff, all of whom have shaped me personally and professionally. I have been contemplating what a new professional normal looks like for me for some time, even before the term 'new normal' became such a part of our current reality. I am confident that with the closure of this door, a window of opportunity will open."
"Beth has had an extraordinary career on The Farm and has gone above and beyond the call of duty to serve so many administrators, coaches and student-athletes so well during her tenure," said Jaquish & Kenninger Director of Athletics Bernard Muir. "She will leave quite a void as she has a full understanding of the department's inner workings and has worn so many hats during her illustrious career. Beth has been instrumental overseeing the critical and complex admissions process from DAPER's vantage point for several years and has counseled numerous head coaches and assistant coaches about the uniqueness of Stanford's process. I am deeply grateful to her for representing Stanford's interests on both the conference and national levels in a variety of capacities. Beth is well known within the intercollegiate athletics community and has been a tremendous resource for all who she encounters. We are excited to learn about what lies ahead for Beth as she writes her next chapter. On behalf of all our former and current coaches, staff and student-athletes, we owe a great deal of gratitude for Beth's service to the Cardinal and heartfelt 'thank you' for leading with courage for 25 years."
Goode began her tenure at Stanford in August 1995 as an intern in the Media Relations Department. During her four years as an SID, she had the opportunity to tell the stories of countless student-athletes, including current DAPER head coaches Paul Goldstein and Conrad Ray, current DAPER staff members Heather Owen and Austin Lee, and Director of Stanford Sports Medicine Dr. Geoff Abrams. While working with as many as eight different teams each year, her primary sport was women's basketball. In 1998-99, she served on the local organizing committee's executive team and was the host media coordinator for the 1999 NCAA Women's Final Four in San Jose, Calif.
Owen said, "I have never known Stanford Athletics without Beth. From my time as a Stanford student-athlete, to my time away from The Farm, to my return to Stanford Athletics, BGoode has always been there. Beth's career at Stanford is one of selfless service, and college athletics needs more Beth Goodes. Stanford Athletics is fortunate to have had Beth on its team, she will be deeply missed by all in the department, and we can only hope to approach our work going forward with the same amount of dedication, selflessness, and thoroughness as Beth demonstrated throughout her remarkable career."
Shortly after the Women's Final Four, she transitioned into new responsibilities with Stanford's compliance and student services department, working with many aspects of NCAA rules education and interpretation, enforcement, and served as the staff liaison to Stanford's student-athlete advisory committee. Through progressive roles in this area, she was part of growing the staff from two to four people, managing Stanford's second-cycle of NCAA Certification, and directed the implementation of multiple digital resources for compliance monitoring. In 2006, Goode added serving as the department's liaison role with the Office of Undergraduate Admission to her day-to-day responsibilities.
Shortly after his arrival to Stanford in 2006, then-Director of Athletics Bob Bowlsby appointed Goode to the role of Senior Woman Administrator (SWA), elevating her leadership in the department as part of his senior staff. In her 14 years as SWA, Goode has held leadership positions within the Pac-12 governance process on the Council, Senior Woman Administrator Committee, liaison to multiple conference coaching groups, and served on the Mountain Pacific Sports Federation Administrative Committee.
Externally, Goode represented Stanford and the Pac-12 Conference in multiple national governance committees and sport organizations. She served a four-year term on the NCAA Tennis Committee, including being selected as chair of the men's subcommittee in 2009-10 and as overall committee chair in 2010-11. Goode served on the NCAA Legislative Council from 2010-2014 and was the NCAA Legislative Council liaison to the Division I National Student-Athlete Advisory Committee. Additionally, she served on the NCAA's Competition Oversight Committee from 2015-2018. Most recently, she served on the United States Tennis Association's Athletics Director Advisory Committee for College Tennis.
"For more than two decades I have been fortunate to call Beth both colleague and friend," said Teresa Gould, Pac-12 Conference Senior Associate Commissioner. "From my time at Cal serving as a peer within the Conference, to my current role in the Pac-12 office, it has been inspiring to witness her unwavering commitment to the student-athlete experience and her tireless work on behalf of a University she loves. Her service over the years on various NCAA and Pac-12 committees has been instrumental in advocating on behalf of student-athletes in an ever changing industry. The Conference has benefited from her steady leadership in so many ways and she will be greatly missed."
Goode currently serves as a sport administrator for multiple programs, many of which she has worked with for more than 10 years. Altogether, Goode has directly supervised 10 different sport programs, while working closely with all 36 programs on sport governance matters and undergraduate admission. Goode has been part of more than 15 NCAA and Collegiate National Team Champions at Stanford either as an SID or sport administrator, and has worked in DAPER for 24 of 25 Director's Cups won at Stanford.
"Beth has been an incredible leader in collegiate athletics during her time at Stanford," said Kevin Hambly, Director of Stanford Women's Volleyball. "Beth is what you want every administrator to be, knowledgeable, empathetic, honest, and a great listener. Stanford and athletics across the country will not be the same because of her influence on the many sports she has worked with. I feel very fortunate to have had the opportunity to work with her at Stanford. Beth has without a doubt made me a better coach but more importantly she has made every one of my student-athletes experience better at Stanford. I am saddened by the fact that I will no longer be working with her, but happy that Beth will move on to the next stage of her life."
In addition to the general sport management duties, Goode holds the leadership role in coordinating internal operations for the Executive and Leadership Teams, Coaches Council, and other department-wide programming. Goode has served Stanford in multiple ways outside of DAPER, including a current appointment on the Committee on Faculty Staff Human Resources, as a Sexual Harassment Adviser, and as a liaison to the Title IX Office.
"I am looking forward to these next five months to pave the way for others in the department to take on new opportunities," said Goode. "I am grateful to have the time to work alongside DAPER coaches and staff to ensure a smooth transition of responsibilities."
Prior to arriving at Stanford, Goode worked in media relations for the Denver Broncos and as an undergraduate at Pacific Lutheran University. She holds a bachelor's degree in communications from Pacific Lutheran and a master's degree in organizational leadership from Gonzaga University.