STANFORD, Calif. – Adding to his responsibilities within the Stanford men’s basketball program, Eric Reveno ’89 has been named the Cardinal’s General Manager. Reveno will also retain his title and responsibilities as the James C. Gaither Associate Head Men's Basketball Coach.
“I am honored to step into this role at a time of existential change in college athletics,” said Reveno. “The opportunity to help shape the future of Stanford Basketball – supporting our student-athletes, coaches, and campus – is both humbling and energizing. We have the opportunity to develop amazing young men, build championship teams and impact all of college athletics.”
Entering his 11th season on the Stanford staff across two stints, and his second season under Anne and Tony Joseph Director of Men’s Basketball Kyle Smith, Reveno’s new responsibilities will include management of name, image and likeness (NIL) and revenue strategy, roster and scholarship optimization, and operational and infrastructure alignment. The role will work closely with campus leaders across Stanford departments.
“Rev has been running point on half of this stuff for years, now we’re just making it official,” said Smith. “He knows how to get things done, he challenges our thinking, and he always puts the players first. Having him as General Manager gives us a real edge in a landscape that is changing fast.”
Immediately successful in his return to The Farm under Smith, Reveno helped lead Stanford to a 21-14 record in 2024-25, marking the program’s most victories since 2014-15 while matching a program record with 17 wins at Maples Pavilion. Well-known nationally for his work with interior players, Reveno directed the continued development of Maxime Raynaud into the Cardinal’s first player with All-America honors since 2015 (Chasson Randle).
His tenure at Stanford also included seven years under Mike Montgomery (1997-2004), the Cardinal’s all-time winningest coach, and two years with Trent Johnson (2004-06).
A native of Stanford, Reveno has helped lead the Cardinal to eight 20-win seasons, three 30-win seasons, eight NCAA Tournament appearances, an NCAA Final Four in 1998, three years with a No. 1 national ranking and four Pacific-10 Conference Championships.
The West Coast Conference Coach of the Year in 2009, Reveno spent 10 seasons as the head coach at Portland from 2006-16, where he amassed 140 victories and four postseason appearances. The Pilots averaged 20 wins a season from 2008-10, including back-to-back third place finishes in the WCC. Twenty of Reveno's Pilots were named to All-WCC teams, including eight first-team selections, and 16 of his graduates went on to play professionally.
After his time at Portland, Reveno spent five seasons at Georgia Tech from 2016-22 and two years at Oregon State from 2022-24. During the summer of 2021, he served as an assistant coach for the Czech Republic's U18 team in European Challenger events.
One of the nation’s leading advocates for the All Vote, No Play movement, Reveno earned the Guardians of the Game Award from the National Association of Basketball Coaches in 2021 after he led the national effort for Election Day to be an off-day for student-athletes to be able to vote and encourage civic engagement. He was further honored in April with the ALL IN Campus Democracy Challenge's 2025 Standout Coach Award.
Reveno played in 116 games during his career at Stanford (1985-87, 89), including 30 games as a starter during his senior season. He was a two-time team captain and helped the Cardinal to a 26-7 record (15-3 mark in the Pac-10) and a No. 12 national ranking. The Cardinal advanced to the NCAA Tournament, Stanford's first appearance in the tourney since 1942. He earned his bachelor's degree from Stanford in economics in 1989 and spent the next four years playing professional basketball in Japan. He returned to Stanford and earned a master's degree in business administration in 1995.