| Internet and Electronic Newsletter 
ELECTRONIC NEWSLETTER: THE STANFORD INSIDER The Stanford Insider Newsletter is distributed weekly to more than 25,000 Stanford fans, including students, alumni, and people in the surrounding community. The newsletter contains information and news on sports teams and athletes, as well as special offers to newsletter recipients. The newsletter is an excellent way to reach the Stanford community. Banners and text links are available for the year or by season. GOSTANFORD.COM WEB SITE Averages over 2,000,000 page views per month Averages over 200,000 unique users per month 2001-2002 school year estimated to reach 21 million page views; over 7,000 pages of information. Demographics 87% of visitors are between the ages 18 and 49 Average age is 32 75% of the visitors are male 56% of visitors hold College Degrees Average household income is $80,000 Content/Interactive Sponsorship Sample Sponsorship: Banner run throughout the site, providing fans with a link to sponsors web site Prominent display in Header and Sidebar of all pages 580,000 banner impressions Animated and non-animated (static) available Advertisement area dimensions (pixels): 120 x 60, 468 x 60, 150 x 45 Sponsor can collect demographic information Seasonal and yearly sponsorships available Example of Sidebar Banner (120 x 60):
 Example of Header/Footer Banner (468 x 60):
 INTERACTIVE SCREEN SAVER Stanford will distribute a screen saver that will allow avid fans to keep track of upcoming Stanford Athletics events, get current team news. Stanford fans downloaded 8,500 copies of the Eyetide screensaver from gostanford.com. Since February 1, 2002, over 894,000 Stanford branded images have been delivered through the screen saver. The web-based registration process allows the sponsor to gather valuable data from users upon initial download. Sample Sponsorship: Provides links to gostanford.com and to sponsor's web site Ability to reach Stanford's prime athletic audiences, including Football and Basketball season ticket holders. Ability to hold contests/promotions and award sponsor-specific prizes. Stanford will send out an email to its Insider newsletter mailing list of 25,000+ fans to offer an opportunity to sign up for the promotion. Stanford Sponsorships | Game Sponsorships and Promotions | Print and Outdoor | Radio and Television | Internet and Electronic Newsletter | Tournament and Event Sponsorships | 2003 Football Fan Fest | Tickets and Hospitality | Demographic Information | Stanford Athletic Success |
